PT MULIAKERAMIK INDAHRAYA
PT Muliakeramik Indahraya (“MKIR”) was established in 1990 in Cikarang, an industrial city in Bekasi, and has developed into one of the biggest tile producers in the world. MKIR has successfully introduced its products to the market under umbrella brand Mulia Ceramics, offering products in various designs, colors and sizes under brands Mulia, Accura, Spectrum, and Signature.
Through advanced technology, MKIR produces ceramic tiles catering to modern lifestyle of its consumers all over the world. MKIR is able to meet market demand promptly and able to position itself as a prominent player in the ceramic tiles industry. Its strength in domestic distribution network is reflected in the presence of more than 93 distributors in many big cities in all provinces in Indonesia. MKIR also exports to more than 40 countries. The widespread mapping of distribution network is MKIR’s strategy to support sales penetration of its products.
Human capital is fundamental for the Company. MKIR consistently improves skills and knowledge of its employees through work innovation concept. Encouraging continuous innovation in the workplace has successfully positioned MKIR as a producer that consistently produces ceramic tiles at high quality. Its products are accredited with ISO 13006:2003 for Management System for Quality Products, ISO 14000:2004 for Environmental Management, and other certifications.
Brands under Mulia Ceramics have been well received by the market. MKIR’s motto is to offer best quality and designed ceramic tiles at a competitive price. This is reflected in Superbrand and TOP BRAND awards received by MKIR every year from 2010 to 2014 from The Nielsen Company, an independent quantitative research institution. In 2015, MKIR was awarded with Best Brand Gold from SWA.